We’ve been working on a series of print ads for SpeedFactory, a builder of premium, late model muscle cars, primarily on the Dodge platform. Full and half page ads were run in several automotive magazines including Autoweek, DuPont Registry, Mopar Muscle and Mopar Collector’s Guide. Although SpeedFactory has been running print advertising with another agency for over a year, these “Meet the New Boss” ads generated the most calls and business prospects they had seen.

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