Part of a suite of vehicle-specific marketing sites being built for the Jim Butler Auto Group in St. Louis, MO.

This first site is targeted specifically to Saturn owners as Saturn has closed all of its own dealerships. Certain GM dealers have been chosen by GM to step in as “authorized service centers” to service the existing Saturn owners.


apt-contractor-350pxRational Design Studio is pleased to announce the launch of www.AptContractors.com, a directory for contractors and businesses serving the Income Property Owners market.

Developed in conjunction with Apartment Management Magazine publishers, the site features over 100 business listings. The site includes the ability to add graphical ads, allow businesses to purchase “top of listing” and other promotional features.


afjp_logo_nu-mod2-smlWe’re very pleased to announce that Rational Design Studio will be managing and designing several websites for international recording artist John Payne. For 15 years John provided his distinctive vocals and songwriting to the supergroup Asia; in 2006 a reunion by the original members of Asia required John to adapt. He formed a new band called GPS with past Asia members Jay Schellan and Guthrie Govan, and together with Spock’s Beard keyboardist Ryo Okumoto scored a critically acclaimed album “Window to the Soul”.

A 2007 legal agreement with the reunited Asia enables John to write, record and tour under the name Asia Featuring John Payne. AFJP includes John on vocals and bass, guitarist Mitch Perry, drummer Jay Schellan and keyboardist Erik Norlander.

RDS will be building a new merchandise store to enable Asia to sell merchandise, cds and possibly digital music files as well. New websites for Asia Featuring John Payne will be built to promote a new album due this summer and corresponding international tour. Finally, a new website for GPS is expected later this year to promote a new album and tour from that band.

Key to the process of raising the band’s profile will be engaging fans online via Facebook and other social media.


50th-Anniversary-logoAdams Motorsports Park has been in continous operation for over 50 years. Last year RDS was commissioned to build a new website to celebrate the 50th anniversary and to show case the expanded offerings at Adams. RDS built the previous website for Adams in 2007, but a change in marketing strategy and the unprecedented success of their grassroots Drift Racing program necessitated expanded capabilities- especially to tie into social networking.

See the new site at: www.AdamsMotorSportsPark.com


GMS_sign-500pxGeneral Monitoring Solutions, Inc. is an alarm monitoring company serving alarm dealers and the security industry nationwide. Recently they realized their old website was not serving their needs. A new website was commissioned to tie in with a new marketing and sales campaign and was recently launched.

RDS provided photography services, internet marketing consultation and built a content-managed website enabling GMS to edit and revise a majority of the content directly.

See it at: www.gmscentral.com


landmark-logoLandmark Dodge Chrysler Jeep is a top 10 dealership located in Atlanta, GA. A long time RDS client (we built their current website in 2007), Landmark has struggled with the recent poor conditions in automotive sector and become more aggressive about using the internet to gain leads for new customers.

Recently RDS built a blog for the Landmark website to enable Landmark to communicate more frequently with visitors and customers, enabling fresh generation of relevant content, which enables stronger placings in search engine listings.

The design of Landmark’s home page was also tweaked and dedicated vehicle landing pages allow visitors to thoroughly research vehicles without leaving the Landmark website.

See the site at: www.LandmarkDodge.com/blog


It’s been a bit quiet here on the blog, but not quiet here in the office! New projects for Apartment Magazine, General Monitoring Services, Adams Motorsports Park and Landmark Dodge Chrysler Jeep have been simmering the last few months and are all coming close to fruition. You’ll hear about them here as soon as they are cleared for launch.


PICT9063a RDS recently co-wrote and orchestrated the release of a news release by SpeedFactory, which achieved exposure on several major mainstream automotive news websites including Car & Driver and Autoblog and numerous niche/trade websites including Allpar. RDS also photographed the SpeedFactory 440 Challenger (see gallery here).