Rational Design Studio

Landmark Dodge Chrysler Jeep is a top 10 dealership located in Atlanta, GA. A long time RDS client (we built their current website in 2007), Landmark has struggled with the recent poor conditions in automotive sector and become more aggressive about using the internet to gain leads for new customers.

Recently RDS built a blog for the Landmark website to enable Landmark to communicate more frequently with visitors and customers, enabling fresh generation of relevant content, which enables stronger placings in search engine listings.

The design of Landmark’s home page was also tweaked and dedicated vehicle landing pages allow visitors to thoroughly research vehicles without leaving the Landmark website.

See the site at: www.LandmarkDodge.com/blog

It’s been a bit quiet here on the blog, but not quiet here in the office! New projects for Apartment Magazine, General Monitoring Services, Adams Motorsports Park and Landmark Dodge Chrysler Jeep have been simmering the last few months and are all coming close to fruition. You’ll hear about them here as soon as they are cleared for launch.

RDS recently co-wrote and orchestrated the release of a news release by SpeedFactory, which achieved exposure on several major mainstream automotive news websites including Car & Driver and Autoblog and numerous niche/trade websites including Allpar. RDS also photographed the SpeedFactory 440 Challenger (see gallery here).

One of our favorite sites is Photoshop Disasters, a great blog that posts user-submitted examples of poor image compositing work that appears in professional areas – usually magazines and catalogs. You’d be surprised by the kinds of graphical blunders that have been approved for publication by some pretty large agencies and brands!

Check it out: http://photoshopdisasters.blogspot.com/

Here’s a good example by Microsoft – an image generated in the US was “adapted” for the Polish marketplace. Poorly, in both taste and execution.

Recently Adams Motorsports Park asked RDS to update the design of their website to meet the needs of their growing audience. The original site was built in 2007 by RDS as Adams Motorsports Park was re-launched under new management. Fast forward 2 years and continued growth and expansion into new markets – including the hot hot world of drifting and time attach racing has brought a new audience, new sponsors and new marketing needs. Look for the new site to go live for the 50th anniversary in January.